At the heart of the action.

2023 / Forum Nová Karolina
Visual identity
Art Directing

The publicity campaign for the city's most modern and self-aware shopping centre stands apart from others in every aspect. It encompasses a customised series of photographs featuring renowned Czech models and accompanied by sophisticated slogans, resulting in an unforgettable combination. The campaign captivates tens of thousands of visitors at the centre every month and reaches a wide audience throughout the city.

Our instincts urge us to avoid repetition, constantly explore new horizons, and push the boundaries of what is deemed acceptable. We aspire to provoke, recognising that what may be considered controversial today will become commonplace tomorrow and uninspiring the day after.