Sharing One Vision.
2025 / BR Group
Visual concept
Logo
Visualization
Our main goal was to create a compact and unified visual concept. With a consistent and sophisticated visual language, we not only increase brand awareness but also build trust among investors and partners.
The consolidation of the brands of individual companies within the BR Group, aimed at achieving a unified and transparent identification of all sub-brands as an integral part of the overarching holding structure, represents a strategic initiative based on the principles of systematic optimization of corporate identity and corporate communication.
During the implementation of our concept, we placed emphasis on eliminating the fragmentation caused by numerous differing logotypes, which significantly disrupted the company’s overall visual identity. Our main goal was to create a compact and unified visual concept that would reflect the principles of clarity, simplicity, and coherence. For the brands Lanex, Conrop, and Singing Rock, it was necessary to adopt a different approach.
During the implementation of this conceptual solution, we proceeded in a systematic and methodical manner. Based on a comprehensive analysis of the existing visual portfolio, we identified key shortcomings and differences in the approach to creating the logotypes of the individual companies. We subsequently developed a strategy aimed at defining a unified visual framework for the holding identity, without compromising the distinctive visual attributes of those brands for which this element is essential.
From the perspective of market identity, industrial companies do not primarily identify themselves through the graphic form of their brand; therefore, it can be argued that the absence of unified harmonization does not represent a fundamental obstacle for customers.
Overall, our strategy reflected both the need for unification and professionalization, as well as an individualized approach to different brands, resulting in an elegantly harmonized holding identity that supports not only internal consistency but also strong and transparent communication toward external partners and customers.