A powerful punch!

2019 / Den Braven

Presenting a campaign by Den Braven, the renowned manufacturer of adhesives and sealants, featuring the famous MMA and UFC fighter, Karlos Vemola. This compelling narrative unfolds against the backdrop of a former coal mine, where the powerful forces of nature converge. Filmed and shot amidst the remnants of this industrial relic, the environment is gritty, greasy, and now preserved solely for its historical significance. Within the original locker rooms, workshops, and machine rooms, Karlos effortlessly embodies the aura of a seasoned athlete, evoking the impression that he could have his own gym in such a raw setting.