Family silver
2022 / Mondelez
Packaging redesign
Traditional, Czech, and above all, Golden! These biscuits are truly emblematic, evoking nostalgic memories from our childhood and standing as flagship products of the Mondelez Group in our country. For the second time, we have undertaken a redesign, focusing on capturing the biscuits’ rustic side while ensuring a distinct brand identity, all while retaining the iconic yellow monoblock. The result is a more artisanal aesthetic, highlighting minimal retouching.