Family silver

2022 / Mondelez
Packaging redesign

Traditional, Czech, and above all, Golden! These biscuits are truly emblematic, evoking nostalgic memories from our childhood and standing as flagship products of the Mondelez Group in our country. For the second time, we have undertaken a redesign, focusing on capturing the biscuits’ rustic side while ensuring a distinct brand identity, all while retaining the iconic yellow monoblock. The result is a more artisanal aesthetic, highlighting minimal retouching.

The extensive Zlaté portfolio is comprised of around 42 items encompassing various types of packaging such as boxes, bags, and foils. The Zlaté project, which holds great significance, serves as a prime example of layout design, requiring the careful application of shapes, materials, and sizes.